We tend to see and analyze the relationship between Social Media and e-Commerce as something that has come out recently. But the relationship between the two is governed by the old business system –
With the advent of Socialism, the Media people began to spend most of their day on these platforms. And with the ever-expanding variety of Social Media platforms, now everyone is connected to one or more of Social Media at all times. We even get up at night with the notification of vibration points from different Social Media.
If customers are on social media, how can businesses stay away from them? Today Social Media and e-Commerce enjoy a well-defined collaborative relationship between them. We see that e-Commerce companies attract and find their customers on Social media. While at the polls, these Social Media also received bread and butter from the revenues earned by e-businesses. The most interesting question arises here – What roles does Social Media play in e-Commerce?
Introducing Customers to Products Available
We live in a time when things can be produced according to needs or requirements. Business houses now have a product and make their demand or demand in the general public. Today many items in the consumer basket were unknown even to our partners a decade ago. Most of these things are born to make a profit for businesses and not for the customers’ needs or wants.
Take, for example, Smartphones. Today we buy smartphones with features that we do not even need. When you get acquainted with your phone features and begin to hear the content, you will see the latest version being advertised on social media. Then you are ready to be a new Smartphone buyer.
Search any search engine for more tips to relieve back pain caused by a prolonged stay. Now sign in to any of your social media accounts, and you will see ads for an ergonomic chair, seat-cushion, back-cushion, and many other such items that come in handy. E-Commerce media do this. They want potential customers and introduce the customer to all kinds of products they can buy.
Providing Commerce Business Customer Information
In addition to introducing customers to the available product platforms, Social Media also provides customer information to the Business. Acquiring customer information helps businesses perform targeted marketing. Share any knowledge or interest you have on Social Media, and you will begin to receive customized product ads that match your interests and interests.
These targeted ads are of great benefit to marketers as they promote promotional purchases. When a customer has to buy something and needs to go to the store, he thought before buying. But ads on Social Media platforms encourage people to believe in haste by showing the provision of temporary mouth-watering. Since ads are direct links to an e-store where one can order a product with just one click, people tend to order quickly without thinking twice. What could be more tempting than finding the product you need (or always believing) in a single click at your door?
Increasing communication between buyers and sellers
Social Media also increases communication between buyers and sellers. All e-Commerce sites actively use Social Media. This gives customers an excellent opportunity to provide feedback to their product providers. Like all other communications, this cooperation is a matter for two countries.
Retailers are undoubtedly using this link to find good distractions and user-generated content to attract customers. They can press the e-commerce site to expand their service or retrieve products with a feature or anything like this.
It takes a lot of effort to get the e-commerce website design ready and improved. The e-Commerce website may ignore negative feedback on their site but may not do the same on Social Media. Take a look at Social Media, and e-business can do anything to make customers happy again. Social Media can make anything viral, and if it is negative, it can negatively affect the entire Business of that e-commerce business.
Keeping Line business by Customer preferences
Social Media not only gains e-commerce by providing them with a customer base. They have the power to make customers stronger. Although there were organizations that hear client complaints, they do not work like Social Media. The legal process for filing complaints and giving evidence is, therefore, a time-consuming and challenging task. But for Social Media, everything can be done very quickly.
Recently Amazon India, a significant e-commerce expert, was forced to lower its product within 24 hours of launch due to Social Media. Applying an ashtray to its product range, its composition was degrading to a woman’s body. Someone took it to Social Media, and the public became so enraged that the tray was removed within 24 hours. Nothing else offers such power to customers.
Creating Personal Communication Between Buyers and Vendors
Public communication via post and comment is very different from one-to-one conversation. By chatting with people via Social Medias like Snapchat, WhatsApp, Facebook Messenger, etc. e-commerce activities can perform
Quick and measurable results of different strategies
From the time of its emergence, businesses are doing their best to attract customers. On Social Media, companies are also experimenting with various strategies such as – Educational content, user-generated content, paid ads, etc. These results serve as a guide for businesses in shaping their future marketing plans.
Suppose an entity receives more user responses from its educational content than user-generated content. It may decide to focus on producing informative content and more if the outcome contradicts what the Business can focus on, asking its customers to be happy to write positive reviews.
Likes, comments, views, accessibility are some of the available metrics on Social media businesses that use to determine their results.
Promotion is at the level of SEO and growing loads
Social media such as Facebook and Twitter are critical in capturing the SEO position of a site. When it comes to e-commerce on Social Media, their posts are popular, shared, and commented on in addition to its competition where Search Engine will ensure it is top-notch.
Suppose someone wants to buy a T-shirt and research options without going to a particular site. The search engine will then measure the e-commerce site mentioned on Social Media more often than others regarding the design of T-shirts or T-shirts.
An excellent direct SEO position means more traffic and more revenue. Social Media Marketing is, therefore, more powerful than an idea that can drive traffic to eCommerce sites and increase their profits.
After knowing the relevant relationships with Social Media, are you able to pay for Business and stay on Social Media? Do you think that having a Social Media account only in the name of your Business is enough? The answer to both questions is NO!
So, what should you do? You need to make a strong presence on Social Media and maintain regular communication with your audience. Let’s see what you can do to make your Social Media presence more robust and profitable for your e-venture.
The first thing you need in this process is a well-designed News Media page for your Business. Your Social Media Page is your online introduction. It’s the first idea to get visitors to stop and scroll down your page or make them go away without seeing anything. You may want to ask high-quality professionals for your Social Media Page Designing. Visitors to Social Media are always in a hurry, so if nothing attracts their eyeballs, your page will be visible even if you pay for the ads.
If your well-designed page attracts visitors; It is your job to discover what that is and bring it about. There should also be someone who will return to visitor questions immediately. And above all, your products and services should be in line with customer expectations.
The changing role of the store in e-commerce
When it comes to sales, silos are a silent killer. In the organization that is used, those loyal to their group or their divisions can trust others’ motives. There may be little or no contact between the groups and a tendency to cling to the situation. That can lead to loss of new revenue opportunities, loss of communication and customer interest, or leaving behind competing competitors to quickly meet customer needs.
As Harvard’s chief executive officer Dr. John P. Kotter, puts it on the latest Forbes blog, “Spies can be found in international companies or small businesses with 15 employees. And no matter what size it is, it undermines the organization’s ability to succeed in a rapidly changing world.”
“Traders are also not immune to this. We continually see a brick-and-mortar store’s performance and sales management at UPS without hesitation to embrace e-commerce.
Some may feel intimidated by the thought of losing sales in a rival channel. Some may think that e-commerce, with its emphasis on technology, removes the personal touch of having experienced friends who help customers face-to-face.
Almost all major retailers are now taking an “omnichannel” approach to the market, sharing customer information, and using various business promotion methods, from email campaigns to special offers to Facebook friends. It is no longer a question of “if” you are doing omnichannel retailing, but how well you are doing to satisfy today’s demanding consumers. The 2015 UPS Pulse Online Shopper study siding brings the need for this very diverse thinking – and shows the potential benefits of doing so.
In the study, ComScore surveyed more than 5100 active online buyers and found that they crossed more than one-third (36%) shopping channels compared to 22% of purchases made during searches and in-store purchases. Only 42% of assets happen entirely online. Below: The store plays a role in about 60% of online shopper purchases.
Among those who use mobile devices every week, 23% researched products before visiting the store, 22% researched products online during a store visit, and 22% opened an email to a retailer and purchased at the store.
Typical series: “in-store.” And every time an e-commerce shopper visits a store or tries something with size, color check, or online shopping, it’s an opportunity to drop a sale or upsell.
Profits from in-store photography and return
Our study found that more than one-third (38%) of online shoppers will choose a ship to keep or take to the store to qualify for free shipping – up from 35% in 2014. That trend is likely to continue, with 41% of consumers now using the ship to the store say they plan to do so more often. Remarkably, 45% of those who used the in-store option bought something while in-store.
Some retailers amplify those opportunities by installing a mirror in the way an online store suggests other things you might like. When you log in to purchase at another luxury retailer, a live contact person accesses the same recommendation engine that runs their website. Combining online and offline information with customers has dramatically increased the upsell rate.
The potential for revenue from store returns seems to be enormous. In the survey, 61% of online shoppers said they preferred to return items to a nearby store – of those, 70% made new purchases while in-store.
Retailers that attract people to pick up and return to a local store can earn extra money. Yet many marketing websites confuse customers directly in creating a label, without asking if they would like to go to the store.
There is a lot of unclaimed money from getting the store involved in the return process – making it much easier for today’s consumers. Some 33% of time-tested buyers surveyed said they would get reduced curbside images and return an attractive option.
Walmart is pioneering new uses for its online fulfillment stores, such as equipping 80 major centers to help accomplish online. They are also currently testing the drive-thru model of a food van in Bentonville, Arkansas, where online shoppers can call, scan their cell phones, and go shopping.
Many ways to use in-store information
Concerns about “showcasing” may be unfounded. As mentioned earlier, a 2015 UPS study showed that consumers who use mobile devices in stores often cross channels – but only 19% buy products on their mobile device while in-store.
However, people who look for prices online while in the store are more likely to go to their website retailers. In a keynote address at the 2015 IRCE conference in Chicago, Jason Goldberger, president of traget.com, shared this insight:
Patio furniture is one example. Customers check the product in the store but shop online via the wi-fi network. As the scans are tracked via w-fi, the store contact who uses the patio category gets credit for the sale. The Target example shows that enabling store-based mobile usage plays in online/offline interactions. Adopting store technology shows great promise too.
For example, 33% of consumer consumers surveyed found an attractive QR label on the shelf. One scan will take users to the merchant’s website, where consumers can find more information, take a brief look at how videos are made, and read reviews posted by other consumers.
Another way to use stores and improve customer experience is to use stores as visual distribution centers. According to Goldberger, Target plans to convert 1,800 stores into low-performance centers and is already sending 25% of its volume to online stores. Another way to get closer to the customer from the point of view of pick-up and delivery is to reduce travel costs and shipping time.
The Omnichannel is here to stay. Even Millennials, who live their online lives, still love stores with the benefits of experience. So those retailers who can best combine online experience with a store are more likely to succeed.